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Scent has been proven to be strongly tied to memory. Sometimes catching a whiff of a particular smell can remind us of a special moment in time. There's nothing quite like that familiar, "new car" smell, which we associate with excitement and the beginning of a new adventure. BMW and Annabelle Coffinet, the creator of the 7 Series' scent, go above and beyond to elevate your senses and ensure a most unique driving experience.

Here at BMW of Fort Myers, we want to you to enjoy the all-new BMW 7 Series on every level, including the sensory. Aside from…

The BMW 7 Series impresses with next-level technology such as remote-control self-parking, a wireless charging station (no more pesky phone cords), and most notably, a feature that lets you operate the main dashboard simply via hand motions and gestures. A built-in executive lounge offers…

Since its inception, the BMW 7 Series has garnered an impressive reputation in the luxury segment for being an object of opulence. According to previews we've seen, the next-generation model will be no different. Set to be unveiled on the 10th of June, we're just a few short days away from finally seeing this car for ourselves.

To whet our appetites, BMW has launched a preview video for the new car, showcasing some…

Here at BMW of Fort Myers, we know a good thing when we see it.  And, the all-new BMW 6 series is definitely one of those things.  Available in coupe, gran coupe and convertible, its distinct elongated design has been turning heads all over Fort Meyers and beyond.  In fact, in its latest advertisement, BMW illustrates how the 6 series can impress even the most unlikely individuals.  Take a look at the video below to…

Here at BMW of Fort Myers, we are ready to go back-to-school.  The school we're enrolling in; however, has courses involving horsepower and handing rather than social studies and stats.  It's a school designed to produce the Ultimate Driver for the Ultimate Driving Machine.  Curious to know more?  Check out the video below to take a sneak-peek at BMW's all-new Performance Driving Center in Thermal, CA.  Class is officially in session.

If…

At BMW of Fort Myers, we've been enjoying the latest string of BMW ads on television these days. Surely, you've seen them. They feature a family having to listen to the grandmother tell stories that are probably stretching the truth, at best. Of course, they do feature a vehicle, and a very popular one at that.

The BMW X5 in Fort Myers, FL is versatile, luxurious, and full of technology and performance features…

Have you ever gone exploring on a road trip only to find that you're a little further off the beaten path than you intended? That the B&B you assumed would be whimsical and quaint actually turned out to be terrifying and haunted? The "World's Biggest Taco" roadside attraction was actually not all that big and now you have no fun en-route activities planned? If only you had access to a concierge or…

Bafflement. This is what broadcast journalists Bryant Gumbel and Katie Couric's felt while trying to understand the internet in 1994 while on air. The dynamic duo once again find themselves in a state of disarray in 2015 as they sit behind the wheel of the all-new BMW i3 from the BMW i Series. Last week we showed you the outtakes, but the real commercial which aired during last week's Super Bowl is just…

With the Super Bowl only days away, excitement for both the game itself and the advertising during, is at an all-time high. Many companies have already posted their Super Bowl ads for viewers to see and BMW is no exception. Along with the ad, BMW posted a great outtakes video, which highlight the hilarity of the work put in for the ad. Starring Katie Couric and Bryant Gumbel, it is great to see two famous…