While the BMW brand offers a whole slew of vehicles representing every segment and niche of luxury in the premium market, they also offer a level of customization unseen elsewhere. Whether that's powertrains, performance add ons, or fixtures for the cabin and exterior, there are no shortage of ways to make a new BMW your BMW.
This is particularly true for the M performance brand, where BMW has recognized the segment's desire to further enhance the bond between driver and car through customization. Performance drivers want to feel like their car is 100% their own. That's why they offer online configurators for them to make the cars their own.
Check it out in the video below.
Want to learn more about the fantastic style and accessories that come with our new BMW lineup? Our Fort Myers, FL dealership would love to have you by to select your car in person.
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